- Understand your target market -- Know who you're talking to and where they consume information
- Deliver the message -- Craft what you want to say to match what the provider wants to hear
- Write great job descriptions -- Learn to make descriptions simple for the provider and optimized for search engines
- Maximize social media -- Understand how providers are using social media and how you can improve your social media presence
Looking to Recruit Top Talent? Learn to Think Like a Marketer
September 18th, 2013 0 Min readRecruiting and marketing can feel like two very different things. While recruiting is all about making personal connections with providers, marketing focuses on speaking to a larger audience. At CompHealth, we've learned that to find the best talent, you need to successfully combine the two.
At the 2013 CompHealth symposium, Leslie Snavely, vice president of marketing at CHG Healthcare Services, shared the following tips to help you think like a marketer: