Control the messageIf you’ve taken the time to search for yourself on Google, it will likely bring up dozens of hits related to you — or at least someone with the same name. Much of this content cannot be controlled, so it is vital to build your personal brand on sites where you can control the flow of information. LinkedIn is a great site that allows you to build an online CV and brand specific to who you are. RELATED: 5 Tips for Improving Your LinkedIn Profile Because it is a public-facing site, you are able to communicate exactly what you want patients to know about you. Another excellent way to get in front of the information is to set up Google Alerts based on your name. This will allow you to monitor when people search for you or the name of your practice.
Reviews from staff and patientsAccording to a survey released by the Journal of American Medical Association, 65 percent of the respondents were aware of online physician ratings. The survey noted that 35 percent of those respondents selected a doctor based on good reviews, while 37 percent avoided a physician based on bad ratings. LEARN MORE: Three Places Physicians Should Have an Online Presence It’s important to stay on top of what others are saying about you online. Sites like ZocDoc, Healthgrades and RateMDs allow you to post a professional profile to help build relationships with potential patients.
Build trust through thought leadershipPeople enjoy hearing from an expert. Maintaining a blog or contributing articles to healthcare websites is a great way to share your expertise. Remember to be authentic and passionate about the information you are sharing. It will help establish you as an authority on subjects specific to your specialty.
SEE ALSO: Pursuing Passions Outside of MedicineThink back to the last article you read. Would you be willing to give the author another read based on your experience? Patients will do the same when they are searching for a doctor. If they develop a connection to one of your articles, they’ll be more likely to use your services.